Establishing meaningful usage metrics for benchmarking

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By Steve Bynghall

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Abstract

Usage and adoption metrics are often used by information services and knowledge professionals to measure the success of their service or platforms. However, such metrics may have questionable value when benchmarked against other organisations because the numbers are often not directly comparable and have little meaning outside the context of the organisation they are from. Qualitative comparisons tend to have more value. In this article Steve Bynghall looks at how to get the most value from metrics and improve your information service.



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